The brief for this was to come up with a concept to advertise all of the degrees exhibiting at the UH 2011 Degree Show. After some thinking I realised one thing linking all of the degrees together was the fact they were all bachelors degrees and that all of the students were seeking the attention of employers. So I decided to play on the idea of eligible bachelors and set out my branding in the for of a contact ad/dating service...
The envelope is the first thing anyone will see so have kept this pretty minimal so as not to give the game away too early...
The poster forms the contact ad with common abbreviations altered slightly to give more emphasis on the courses being exhibited. A glossary of these altered terms is listed at the bottom
The invite forms the next step in the 'dating process', where the recipient is pin pointed as a potential match for the eligible bachelors. The flip side holds a questionnaire whereby employers are able to mark their interest in specific students. This also helps the university gain an idea of which courses are drawing the biggest crowds/number of visitors from within specific industries.
And the signage would follow the whole theme through further.
Really Strong idea man, looks really nice and is really well presented.
ReplyDeleteAh cheers dazzler liking all your new stuff too mate, give me a heads up when the site is finished. Be interested to see it!!! Maybe try and hook up for a beer again this term. I know Sheri and John are game!
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